Aveline Clarke:Hello. So now I want to talk to you about when you should innovate your products. You may already feel that you've got a great product or a suite of products, or maybe you think that it's stood the test of time and why change what's not broken? Okay. I want to put it to this way. When the market shifts, when any market shifts in terms of the economy, or there is a change in your particular industry, that is the time for you to look at your products and see what could be innovated. Around the world, everywhere, we've had an economic downturn in mid-March of 2020. Even though the stock market might rebound quickly, or like it has, what we are looking at is what's called an L-shaped recession and the economists and macro-economists all agree that it was due to happen and that coronavirus simply forced it to happen when it did. So it allowed it to happen. Now, we are in an L-shaped recession coming out of that. Whenever there is a recession and things like this happen, markets change. We can't control them, even though it's by the behaviors of people, but also external forces that create the change. There are businesses that leave the market, new ones that enter. There are certain conditions upon which that a business would be more successful coming out of a recession than not. So all of this has been proven historically every recession, and economists and smart business people who understand this know that it's super important that you innovate, especially when a recession hits. Because the way in which people respond and buy when we come out of that bottom part of the L, so it comes down and comes up, people buy differently and they make different decisions. Not only that, there will be new industries developed. There will be new sub-industries or things that come out of technology or as a result of certain conditions that exist in a particular market industry, or just everywhere. So there's going to be a lot of change, and the key thing is people's expectations, consumers' expectations, will change as well. And whenever we've gone through an economic downturn and we come out, people are looking for reassurance and it doesn't matter how wealthy someone is or how happy they are, if this is your target customer, they are going to be looking for even more reassurance, where to spend their money, and they're going to be very discerning with that. So your ability to not only have an optimized, optimal customer journey is going to be so key, but your ability to engage with them is really important. And that's why we do all of those earliest steps and exercises around purpose and all the other things so that we ensure that you create an optimal alignment and a true engagement aligned with someone. So coming out of an economic recession is one of the big, big, big cataclysmic shifts that happens around the world and for all businesses. So innovating your products is so important. Hopefully, you understand the importance of it, you understand the importance of staying current. You need to be able to only, I guess, I don't like using the word survive, but it's about not just surviving, it's about thriving coming out of the L-shape. This will determine the health and the stability of your business for the next period of growth that we see. So the question is up to you as to whether you want to do this to really optimize your customer journey and really take your customers on an amazing journey to position your business at the forefront of innovation for your market and industry. Sounds fun? Let's go get it.